“Paul and the team at HERRON + CO helped us to identify who we were as a company, what we wanted to achieve, our overall vision and importantly, who our clients and competitors are.”
— Parrish Pryce-Williams, Director
Creating a large-scale brand vision
PryceWilliams are specialists in strategy implementation, regulatory compliance and technology automation in the banking, fintech and financial services sector. HERRON + CO were approached by the company’s Director, Parrish Pryce-Williams to create a comprehensive brand vision for PryceWilliams that would support the company’s growth into the future.
As a delivery-focused consultancy, PryceWilliams needed to clearly identify their customers as well as competition. After an initial meeting, we conducted in depth research into the sector to better understand their unique position in the marketplace. By listening closely to our client’s story and getting an exhaustive overview of the commercial environment, we developed a dynamic brand that reflects the company’s high quality offering and level of expertise. PryceWilliams’s new brand appeals to a global audience, including both established financial institutions and challenger brands as well as digital technology startups.