Forty-six branches – one continent
TTI, Inc. is the world’s leading specialist distributor of passive, connector, electromechanical and discrete components to electronics manufacturers in the industrial, military, aerospace and consumer sectors.
For 18 years I have worked alongside TTI’s marketing team in their European headquarters in Munich, to provide creative assets for its 46 european sales branches across the continent. In 2016 I was commissioned to develop a complete overhaul of all the company’s European brand touch-points.
As a central expression of the new brand I defined the visual identity of each key business sector, and included the creation of 3D animations for each one. They, along with the new look corporate sales literature, were debuted at Electronica 2016, the industry’s flagship trade show.
Since then, TTI’s new brand communications style continues to be used across Europe and in multiple languages across all TTI’s marketing channels.